Nigerian indigenous rapper Olamide Adedeji, popularly known as Olamide, has opened up about his strategy in the music industry, revealing that identifying his audience was key.

The ‘Local Rapper’ crooner explained that he is comfortable being an indigenous artist, stressing that he is not desperate for international validation.

Speaking in a recent interview, Olamide stated that he would not change his sound or switch his style to appeal to a Western audience.

He spoke on the need to identify one’s audience as an artist and letting the rest of the world catch up gradually.