The Federal Inland Revenue Service (FIRS) has unveiled a new slogan, just as it has inaugurated Customer Service Optimisation Committee to promptly address enquiries by taxpayers.

The revenue-collecting agency had, at its strategic management retreat earlier in the year, unveiled a customer-centric approach which puts taxpayers at the centre of all its operations.

The Executive Chairman of the agency, Zacch Adedeji, had upon assumption of office last year emphasized the need to make FIRS render improved services that would change the perception of the taxpayers and build trust in the agency.

Speaking at the unveiling on Friday, the FIRS chairman gave the new slogan as Simplifying Tax, Maximising Revenue and it is to replace the now old slogan, It Pays to Pay Your Tax.

A statement by Sikiru Akinola, Technical Assistant (Media) to the FIRS chairman, said the new slogan was the winning entry from Mohammed Gidado, a staff of the agency from one of its offices in Bauchi State.

The FIRS chairman said the winning slogan as well as the entries from runners-up best captured the essence of the agency’s mission and strategic direction.

On customer service optimisation unit, the chairman stressed that the committee was put in place to address the fundamental need for continuous improvement in the agency’s customer service practice.