MULTICHOICE SAYS SUBSCRIBERS IN NIGERIA DROPPED BY 18% DUE TO ECONOMIC DECLINE.
MultiChoice has reported a significant drop in its subscriber base, particularly in Nigeria.
The company’s financial results for the year that ended on March 31, 2024, revealed that it witnessed an 18% drop in active subscribers in Nigeria.
The company’s Return on Assets (ROA) from Nigeria has since dropped from 44% to 35%.
Also, the company said the decline in the ROA subscriber base led to a 9% decline in the group’s total active subscribers.
According to MultiChoice, the reviewed period is the toughest set of macroeconomic conditions for its ROA business since 2016, with high double-digit inflation in many of the group’s core markets leading to immense pressure on customer spending power